Cyberspace and individual: a possible synthesis?

Abstract

This study attempts to draw a picture of “liquid-modern” society regarding the extreme relationship exchange and neologism existing among the association forms created from the “solid modernity”. It tries to demonstrate the correlation between the fragmentation of tradition and the emergency for new values which, in its direct confrontation, brought to the humanity an era of new meanings and ongoing processes. From this concept derives the duality between “global” and “local”, submitted to economic, political, social and cultural processes, which in a closer examination shows the confl uence of latent crisis regarding the individual identity, even more oriented by global processes, inserted in an also global and virtual space, cyberspace. It follows, however, the problematic about the loss of individuals humanity by the impersonal logic of consumerism and its infl uence on individual thought.